Use new car every year without owning it with Maruti Suzuki’s ‘Subscribe’
Maruti Suzuki has announced the launch of ‘Maruti Suzuki Subscribe,’ a vehicle subscription program for individuals. Maruti Suzuki teamed up with ORIX Auto Infrastructure Services India to launch the program in Delhi, NCR (Noida, Ghaziabad, Faridabad, Gurugram) and Bengaluru.
Maruti Suzuki Subscribe allows a customer to use a new car without actually owning it, by paying an all-inclusive monthly fee that comprehensively covers complete maintenance, insurance, and roadside assistance.
Customers can choose to subscribe to a new Swift, Dzire, Vitara Brezza and Ertiga from Maruti Suzuki ARENA and a new Baleno, Ciaz and XL6 from NEXA. The customers can select a duration ranging from 12 months to 48 months.
They will have to pay a monthly subscription charge starting Rs 14,463/- (including taxes) for Swift Lxi in Delhi for a tenure of 48 months. This subscription is all-inclusive and covers major expenses.
Maruti Suzuki Subscribe offers the car in white number plate (registered in the name of customer) or black number plate (registered in the name of Orix).
Features include zero-down payment, complete car maintenance, insurance, 24*7 roadside support and no resale risk.
Orix will take care of the vehicle maintenance, insurance coverage, and roadside assistance through Maruti Suzuki’s dealer channel.
Shashank Srivastava, Executive Director Maruti Suzuki India Limited, said, “The vehicle subscription market is new to India and as such offers huge untapped potential. The comprehensive Maruti Suzuki Subscribe initiative offers customers the multiple advantages and peace of mind from botheration of maintenance costs and insurance renewal. The program is especially focussed to bring convenience to the individual customers.”
He further said, “Besides flexibility of tenure, it offers nil down payment and includes registration costs, insurance and its renewal as well as routine maintenance, Additionally, the roadside assistance service brings total peace of mind to the customers.”
Sandeep Gambhir, MD and CEO ORIX India said, “We believe this partnership of two industry leaders will enable to fulfill many dreams through our innovative and curated car subscription options.”
He further said, “We look forward to further strengthening our portfolio with the inclusion of more Maruti Suzuki products and locations in the future. This new service is part of our strategy to create a better customer experience and newer ownership and usage channels.”
Maruti Suzuki aims to launch Subscribe in 40-60 cities in the next 2-3 years.