Facebook rolls out official music videos on its platform in India
Facebook on Saturday introduced official music videos on its main platform in India, along with launching a new music destination on Facebook Watch to allow people to view their favourite content.
The social network said that users in India will be able to watch music videos from labels like T-Series Music, Zee Music Company and Yash Raj Films on its platform.
According to the company, the users will now be able to discover, enjoy and interact with top-charting tracks to old catalogue favourites across various music genres on the platform.
“We have been working with partners in the Indian music industry to build the foundation of a music video experience for our consumers, and are thrilled to launch official music videos on the platform,” Manish Chopra, Director, and Head of Partnerships, Facebook India, said in a statement.
The company has revealed that official music videos on Facebook will create new social experiences that go beyond just watching the video.
On Facebook, people will be able to discover new artists and tracks through social sharing, clicking through to a song (from a Music Sticker/Music Video] shared to a friend`s story or a post in News Feed.