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Facebook ads may help reduce cancer deaths: Study

Advertisements on Facebook and other popular social media platforms can encourage people to get a cancer screening, which would help patients spot the disease early enough to get timely treatment, scientists say.

According to researchers, even with the recommendation of a primary care physician, people tend to procrastinate or simply forget to schedule an appointment for cancer screening — a simple step that could save many lives. “The idea was to start a text messaging campaign for cancer prevention,” said Andrea Dwyer, of University of Colorado in the US.