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Apple begins assembly of iPhone SE in India

Apple has started assembling its affordable second-generation iPhone SE (2020) in India that will reach authorized retail stores and online channels very soon, the company said on Monday.

Targeting Android mid-segment users as well as aspirational iPhone seekers, Apple brought the new iPhone SE to India that looks like Apple iPhone 8 with the power of iPhone 11, to the India market for just Rs 42,500.

“New iPhone SE packs our most powerful chip into our most popular size at our most affordable price and we’re excited to be making it in India for our local customers,” Apple said in a statement.

According to Navkendar Singh, Research Director, Client Devices, and IPDS, IDC India, the new iPhone SE is finding good traction in the Indian market, primarily because it is a new iPhone from Apple at an attractive price point.

“Given its attractive price and expected price aggression by brands and channels during the next few festive months, we should see the new iPhone SE to further find good traction in the next few months,” Singh said.