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Spotify debuts in India to take on Amazon Music, JioSaavn

Music streaming service Spotify Wednesday announced its foray into the Indian market, where it will compete head-on with players like JioSaavn, Amazon Music and Gaana.

The Swedish firm said it will offer local and international music for Indian listeners with the app available to download for free. Users can also upgrade to Spotify Premium for Rs 59 onwards per month.

Talking about the opportunity in the Indian market, Spotify India Managing Director Amarjit Singh Batra said a 2018 report by IMI and IFPI states that an average Indian internet user spends 21.5 hours listening to music per week.

Batra said while the national number of people paying for music is small, statistics show that there is definitely a growing section of users who are seeing the value in subscriptions.

“…we believe the market is maturing and ready to transition from a price-conscious to a value-for-money mindset,” he added.

Also, the rise of independent artists will enable India to become a global powerhouse of creators, most of whom are looking to break the scene not just locally, but globally, he said adding that it’s the perfect time for Spotify to launch in India.

Spotify said it has redesigned the music experience for India with exclusive features like multi-language music recommendations and city playlists that list out trending music in various cities.

Users will get access to more than 40 million songs and 3 billion playlists across Indian and international music.